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搜索引擎是通過(guò)分析用戶(hù)輸入的關(guān)鍵字來(lái)實(shí)現(xiàn)相應(yīng)內(nèi)容的檢索，也就是說(shuō)如何使用Google Search Console來(lái)保障你的站點(diǎn)正常運(yùn)行并拒絕spam行為,一、SEO優(yōu)化常犯的三處錯(cuò)誤總結(jié)
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1. 忽略關(guān)鍵字：很多人在做SEO優(yōu)化時(shí)，都忽略了關(guān)鍵字。搜索引擎是通過(guò)分析用戶(hù)輸入的關(guān)鍵字來(lái)實(shí)現(xiàn)相應(yīng)內(nèi)容的檢索，因此如果不考慮好合理的關(guān)鍵字，就可能對(duì)SEO效果產(chǎn)生影響。
2. 盲目加量:有些站長(zhǎng)為了快速將自己的站點(diǎn)在搜索引擎中占有一席之地，便想方設(shè)法去加量文章內(nèi)容以及外部連出數(shù)量。但是要注意不要盲目加量，因?yàn)檫@樣會(huì)適得其反。
3. 違反Google Webmaster Guidelines: Google Webmaster Guidelines 是Google對(duì)webmasters所作出的行為準(zhǔn)則, 也就是說(shuō)如何使用Google Search Console來(lái)保障你的站點(diǎn)正常運(yùn)行并拒絕spam行為, 如遵守規(guī)則, 頁(yè)面上不能有任何形式廣告、間諜代理、隱形文本或者間諜JavaScript代碼; 也不能使用“cloaking”(偽裝) 技術(shù); 也不能使用“doorway pages”(門(mén)戶(hù)) 技術(shù); 也不能使用"link farms"( 鏈接農(nóng)場(chǎng) ) 等方式來(lái)向Google Search Engine 植入廣告信息。如此手法顯然是違反Guidelines 的, 雖然看上去很吸引人, 但千萬(wàn)要遵守規(guī)則!二、 SEO優(yōu)化內(nèi)容
1. 關(guān)鍵詞選取: 首先要考慮好合理的keywords ；根據(jù)流行度、競(jìng)爭(zhēng)度以及物料特性權(quán)衡選出合適keywords ；核心keywords 和long tail keywords 要一一對(duì)應(yīng) ; 本文中所使用 key words 要少而獨(dú)特 ; keyword density (KD) 要保證 2%-5%之間 ; title tag , description tag , h1-h6 tags , alt tags 等 meta tags 都要包含 keywords .
2. URL & Anchor Text : URL & anchor text (anchor link ) 是 SEO optimization process中必不可少的部分 .URLs should be short and descriptive with relevant keywords included in them .Anchor texts should also contain relevant keywords to the page they are linking to and should not be too long or too generic .
3. Content Optimization : Content is king when it comes to SEO optimization ! Quality content that is well written and informative will help your website rank higher on search engine results pages (SERPs). Make sure you include relevant keywords in your content as this will help search engines understand what your website is about and thus improve its ranking position . Also make sure you use proper grammar and spelling as this can affect how people perceive your website's credibility .
4. Internal Linking Structure : Internal links are important for SEO optimization because they allow users to navigate through a website easily while helping search engines crawl through the site more efficiently by providing them with an organized structure of information which helps them index webpages faster . It's important that internal links have descriptive anchor texts so that users know where they're going when clicking on a link as well as making sure all internal links point back to their respective source page instead of pointing outwards towards other websites or external sources of information .
5. Image Optimization : Images play an important role in any website design but they can also contribute greatly towards improving a webpage's overall ranking on SERPs if optimized properly for SEO purposes such as using appropriate file names containing relevant keywords along with adding ALT attributes which describe the image accurately within context of the webpage itself - both these steps help search engine crawlers better understand what images are being displayed on each page thus increasing chances of appearing higher up in SERP rankings due to improved relevancy scores assigned by algorithms used by various search engines like Google etc...
當(dāng)前名稱(chēng)：你中招了么?SEO優(yōu)化常犯的三大錯(cuò)誤總結(jié)
新聞來(lái)源：http://www.fisionsoft.com.cn/article/cddpchg.html
